
Optimising the Unseen
The first platform empowering food manufacturers to take action against food waste—with advanced data insight & circularity tools.
Why Food Waste?
40%
of food produced never makes it to a supermarket shelf
7x
more is lost in manufacturing than in retail
The Cost
The Cost
£6.7B
food waste costs UK manufacturers every year
10%
increased cost of goods —devastating in a low-margin industry
Our Solution
Circularity
Seamless redistribution process to maximise value recovery from your waste streams. Connect with verified partners, automate redistribution workflows, and turn waste into revenue.
Automated partner matching
Seamless logistics coordination
Value recovery optimisation
Tracking & Insights
Live monitoring and waste mapping for full transparency across your entire operation. Get real-time visibility into waste streams, identify patterns, and make data-driven decisions to optimize your processes.
Real-time waste stream monitoring
Advanced analytics and reporting
Predictive waste modelling
Meet the Team
-
Alina Sartogo
Co-founder
-
Dini McGrath
Co-founder
-
Federico Marchionna Faré
Product Manager
-
Adam Smith
Lead Data Scientist
-
Gabriel Brückner
Product Strategy & Design
-
Alan Hayes
Fractional Head of Market Insights
-
Daniel Mezzina-Samuels
Fractional Advisory CTO